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Manufactured and Modular Housing in WI Has Annual Economic Impact of More Than $2.65B

Manufactured and modular home manufacturing, retail and servicers, and park residents support 26,063 jobs in Wisconsin

[Madison, WI] – [January 14, 2020] – A new report issued by the Wisconsin Housing Alliance (WHA) demonstrates the vast economic impact of manufactured and modular housing in Wisconsin. According to the report, three sectors of the manufactured and modular housing industry: manufacturing, retail and servicers and park residents, generate more than $2.65 billion and 26,063 jobs in Wisconsin annually.

Developed in partnership with the University of Wisconsin-Whitewater Fiscal & Economic Research Center, the report shows that manufactured home manufacturing has an $185.9 million economic impact and creates 1,115 jobs in Wisconsin each year.  Manufactured home manufacturing also accounts for $48.7 million in total wages and $4.2 million in state and local taxes.

Manufactured home retail and servicers are responsible for $456.4 million in annual economic impact, with 2,884 total jobs, $85.7 million in total wages and $31.5 million in state and local taxes.

The economic impact of manufactured home park residents is even more staggering, contributing $2.15 billion to Wisconsin’s economy annually.  Manufactured home park residents account for 22,064 total jobs, $881 million in total wages and $157 million in state and local taxes.

These factions of the manufactured and modular housing industry also have a substantial economic impact supporting the following industries each year:

  • Medical Care – $338.7 million
  • Retail – $295.8 million
  • Real Estate & Management Services – $268 million
  • Utilities – $229.2 million
  • Restaurant – $208 million
  • Entertainment – $190 million
  • Manufacturing & Construction – $168.4 million
  • Grocery Stores – $106.7 million
  • Sales & Services – $31 million
  • Wholesale trade – $6.2 million

Amy Bliss, Executive Director of the Wisconsin Housing Alliance says, “This report demonstrates why policymakers and elected officials at all levels of government should prioritize eliminating barriers to affordable housing, specifically factory-built housing in communities everywhere. The impact of removing obstacles to housing is huge.”

Professor Russell Kashian PhD, lead investigator for the study, observes: “The issue of affordable, quality housing is today’s challenge.  We need housing, and manufactured housing is part of the solution.  As this report details, more than 100,000 people live in manufactured housing in Wisconsin.  They contribute more than $2.65 billion in economic activity and support over 26,000 jobs.  These individuals and families are critical to the economic progress of our state.  If our economic development goals include creating jobs, we need to consider their housing needs—we can look around the nation and witness what happens when jobs are created and housing is constrained.”

You can find the Manufactured and Modular Housing Economic Impact Report here.

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